Acasă Computing noyb files GDPR complaint against Meta over “Pay or Okay” – „noyb.eu”

noyb files GDPR complaint against Meta over “Pay or Okay” – „noyb.eu”

Today, noyb filed a complaint against Meta with the Austrian data protection authority. European users now have the “choice” to either consent to being tracked for personalized advertising – or pay up to €251.88 a year to retain their fundamental right to data protection on Instagram and Facebook…If Meta gets away with this, competitors will soon follow in its footsteps. Given that the average phone has 35 apps installed, keeping your phone private could soon cost around € 8,815 a year.
Another attempt to circumvent EU privacy laws. The European Court of Justice (CJEU) ruled in July that Meta’s handling of user data for personalized ads was illegal. But not only that: In January, the European Data Protection Board fined Meta €390 million for this violation and ordered the company to obtain users’ consent, based on a noyb complaint from 2018.
“Freely given” consent at a high price? Under EU law, consent to online tracking and personalized advertising is only valid if it is “freely given”. This is to ensure that users only give up their fundamental right to privacy if it is their genuine free will to do so. Meta has now implemented the exact opposite of a genuinely free choice: Facebook alone will introduce a “privacy fee” of up to €12.99 per month if users do not consent to their personal data being processed for targeted advertising. Each linked account (such as Instagram) will cost another €8, making a total of €251.88 a year for one person using Instagram and Facebook…read the full art. on „noyb.eu”

Complaint with the Austrian data protection authority (automated machine-translation)